VIRRINIBack to site

An eight page brand story

A lip balm
born in Lucca.

For those who leave Lucca, but never quite leave it behind.

  • The quiet beauty that inspired Virrini
  • The choices behind our first lip balm
  • What goes inside, and what stays behind
SEND ME THE STORY
A Lip Balm Born in Lucca booklet cover with an inside page, displayed on warm limestone

A small beginning.

One small tube. One formula. A surprising number of decisions. Read the story of how Lucca inspired Virrini, from the ingredients to the materials that hold them.